Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain
Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world. These collaborations are part of Haier’s “Home of the […]