Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026
Manila, Philippines — Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila. The local activation forms part of Haier’s global campaign with PSG, […]
Haier Launches Its First Half Marathon, Drawing 2,500 Runners in a Powerful Showcase of Fitness, Innovation, and Community Care
Pasay City, Philippines — November 15, 2025 — Haier Philippines successfully staged itsinaugural Haier Half Marathon 2025, gathering 2,500 runners, families, fitness groups, andpartner organizations for a vibrant celebration of wellness and community service. More thanjust a sporting event, the marathon highlighted Haier’s commitment to promoting activelifestyles while extending meaningful support to local communities. This […]
Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain
Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world. These collaborations are part of Haier’s “Home of the […]
L’ART DU LAVAGE: Where Innovation Meets the Art of Washing
Haier Launches Its New Washing Machine Line in an Evening of Art and Innovation Haier Philippines brought together culture, fashion, music, and technology in a grand event titled “L’ART DU LAVAGE — The Art of Washing”, where guests experienced firsthand the artistry and innovation behind Haier’s newest washing machine line. The program began with a […]