For many people, skincare only becomes a priority when the skin starts to react. Redness appears. Irritation flares up. The skin barrier isn’t functioning as it should. By then, routines shift into problem-solving mode: focused on calming symptoms rather than preventing them. Cetaphil, the #1 dermatologist-recommended brand for sensitive skin, wants to change this behavior. Daily exposure to pollution, UV radiation, fluctuating temperatures, and harsh skincare ingredients can gradually compromise the skin’s protective barrier. At