Manila, Philippines — Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila. The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared