The recently concluded Philippine Cup finals has given the nation something to be ecstatic, with both live audience attendance and TV ratings reaching impressive heights. More than 3.5 million viewers watched the exciting Game 6 between Meralco Bolts and San Miguel Beermen in RPTV. According to Philippine National TV Audience Measurement and National Urban Television Audience Measurement (NUTAM) rankings, the championship game peaked at an impressive 4.7 percent, making it the highest rating sports event