Get into the Christmas Vibe with Taiwan Excellence Experience Zone 3

You step into the mall and it surrounds you: the sound of sleigh bells ringing and the holiday crooners singing. Christmas is nearing, and your gift list is getting longer. Head over to the Glorietta Activity Center at the Taiwan Excellence Experience Zone 3 on November 24 to 26, where a plethora of Taiwan’s best brands awaits in an interactive product showcase, all bearing its coveted seal of excellence.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and Bureau of Foreign Trade (BOFT), the Taiwan External Trade Development Council (TAITRA) implements its Taiwan Excellence campaign to promote innovative and superior-quality products, and encourage innovators to continue what they do best: innovating. 

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Taiwan Excellence starts the Christmas season with Experience Zone 2

It was a busy weekend with the Taiwan Excellence Experience Zone 2 last September 29 – October 1, fittingly kicking off the holiday season. The interactive event was held at the SM Mall of Asia, and showcased Taiwan’s best brands with the esteemed Taiwan Excellence seal.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), Taiwan External Trade Development Council (TAITRA) implements the Taiwan Excellence campaign to promote innovative and superior-quality products, and encourage Taiwan innovators to continue transforming current technologies.

Taiwan External Trade Development Council (TAITRA) Executive Director Mr. Raymond Chen, TAITRA President and CEO Mr. Walter M. S. Yeh, Taiwan Economic and Cultural Office in the Philippines (TECO) Mr. James Shi Chu, TAITRA Chairman Mr. James C. F. Huang, Manila Economic and Cultural Office (MECO) Chairman and CEO Mr. Angelito Banayo, Philippine Chamber of Commerce & Industry (PCCI) Chairman Mr. Sergio Ortiz-Luis, Jr., and PBA player Mr. Doug Kramer graced the opening in the Taiwan Excellence Experiencing Zone, highlighting its sports and leisure and products.

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Taiwan Excellence marks four years of bringing quality products to the Filipino household

Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal.

Gilberto Lauengco, Chief Finance Officer of Manila Economic Cultural Office, James Chu, Minister of Taipei Economic Cultural Office, Tony Lin, Strategic Marketing Deputy Director of Taiwan External Trade Development Council, and Amb. Benedicto Yujuico, Chairman of Philippine Chamber of Commerce and Industries share a toast to officially kick off Taiwan Excellence campaign’s fourth year in uplifting the Filipino households.

Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.

This year, the 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles.

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7, the slimmest laptop delivered by Acer; Zenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from  MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker  and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.

 

“Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA.

Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta (November 24-26). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 17-19), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 9-12).

For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.

*This is a sponsored post*

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